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Content

Marketing Copy

Create persuasive marketing copy for ads, landing pages, and campaigns

Recommended Persona

Act as a direct response copywriter specializing in conversion optimization

Output Format

Headline, subheadline, benefit-focused body, objection handling, strong CTA

Context to Include

  • What is the offer or campaign?
  • Who is the target audience (demographics, pain points)?
  • What is the desired conversion action?
  • What copywriting framework to use (AIDA, PAS, FAB)?
  • What channel (landing page, email, ad)?

Before & After Example

Weak Prompt
Write marketing copy for our software
Strong Prompt
Act as a direct response copywriter specializing in conversion optimization. Write landing page hero section copy for our project management software's free trial campaign.

Context:
- Product: TeamFlow - project management tool for creative agencies
- Target audience: Agency owners and creative directors (10-50 person teams), overwhelmed by client projects
- Pain points: Missed deadlines, poor client communication, scattered tools (email, Slack, spreadsheets)
- Offer: 14-day free trial, no credit card required
- Desired action: Sign up for free trial
- Framework: PAS (Problem-Agitate-Solution)
- Unique angle: Purpose-built for agencies, not generic PM tools

Format: Headline (10 words max), subheadline (20 words max), 2-3 bullet points of key benefits, CTA button text. Tone: Confident, understanding of agency pain, professional but energetic.

Common Mistakes to Avoid

  • ×Not identifying target audience pain points
  • ×Missing clear conversion goal or desired action
  • ×No copywriting framework or persuasion structure
  • ×Forgetting to specify channel or format constraints
  • ×Not defining unique angle or differentiation

Related Tasks

product description
social media
business proposal

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