Marketing Copy Prompts for ChatGPT

Create persuasive marketing copy for ads, landing pages, and campaigns

The Problem with Generic Prompts

Bad Prompt Example

Write marketing copy for our software

Why this fails:

• Not identifying target audience pain points
• Missing clear conversion goal or desired action
• No copywriting framework or persuasion structure
• Forgetting to specify channel or format constraints
• Not defining unique angle or differentiation

The Better Way: Structured Prompts

Good Prompt Example

Act as a direct response copywriter specializing in conversion optimization. Write landing page hero section copy for our project management software's free trial campaign. Context: - Product: TeamFlow - project management tool for creative agencies - Target audience: Agency owners and creative directors (10-50 person teams), overwhelmed by client projects - Pain points: Missed deadlines, poor client communication, scattered tools (email, Slack, spreadsheets) - Offer: 14-day free trial, no credit card required - Desired action: Sign up for free trial - Framework: PAS (Problem-Agitate-Solution) - Unique angle: Purpose-built for agencies, not generic PM tools Format: Headline (10 words max), subheadline (20 words max), 2-3 bullet points of key benefits, CTA button text. Tone: Confident, understanding of agency pain, professional but energetic.

Your Marketing Copy Prompt Formula

1. Set the Right Persona

Start every prompt with:

Act as a direct response copywriter specializing in conversion optimization

2. Provide Essential Context

Always include these details:

1What is the offer or campaign?
2Who is the target audience (demographics, pain points)?
3What is the desired conversion action?
4What copywriting framework to use (AIDA, PAS, FAB)?
5What channel (landing page, email, ad)?

3. Specify the Format

Tell ChatGPT exactly how to structure the output:

Format: Headline, subheadline, benefit-focused body, objection handling, strong CTA

Common Mistakes to Avoid

Not identifying target audience pain points

Missing clear conversion goal or desired action

No copywriting framework or persuasion structure

Forgetting to specify channel or format constraints

Not defining unique angle or differentiation

Quick Tips for Better Results

Be Specific

The more context you provide, the better ChatGPT can tailor the response to your needs.

Include Examples

Show ChatGPT what you want by providing examples of tone, style, or format.

Iterate & Refine

Don't accept the first response. Ask ChatGPT to refine or adjust based on feedback.

Need help with other tasks?

Check out our other prompt guides for different use cases.

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